Mr. Chua is in charge of the day to day management and smooth operations of the Group. He oversees the business development activities, sales and marketing and procurement and supply functions of the Group. He is also responsible for formulating corporate strategies for the Group, together with the Board of Directors.
He started his career in 1999 as an audit assistant at KPMG LLP and was subsequently promoted to audit senior in 2001. From 2002 to 2005, Mr. Chua ran a café called Joyce Restaurant & Pub together with his wife, Ng Pei Wah, the Head of Human Resources and Administration of the Group. In November 2005, he founded The Whisky Store and expanded the business till the size today.
Mr. Chua holds a Bachelor of Accountancy degree from Nanyang Technological University.